In traditional editorial departments, a person would have to burnish their reputation for years before embarking on such a project, but she received a lot of encouragement for her idea on the spot. “Everything is a bit more easy-going and less hierarchical here than I was used to in my previous jobs.” Really? Sounds too good to be true, right? But it’s true all the same, she says, and immediately serves up the corroborating anecdote: Back in 2019, when she had been part of the BI team as an editor for just two weeks, she made the bold suggestion in the editorial meeting that she should start her own column. If you chat with Julia about her own job, she raves: a young team with nice colleagues, lots of freedom, understanding superiors. Her favorite topics: good and bad bosses, employee motivation, leadership psychology. Julia Beil, Senior Editor Career, Life, Knowledge, appreciates the freedom BUSINESS INSIDER offers. However, it is probably exactly the right approach to reach target groups that primarily consume their information on Instagram and the like. This imperative of openness is something new, at least for the news media. She admitted quite openly that she was also a little afraid of the feedback. In her recently launched career newsletter, she asked her readers for honest feedback. The way she approaches the issues appeals to Millennials and Generation Z.
In her research, the 27-year-old loves to put herself in the shoes of employees or managers and then write about everything related to jobs and careers. If Julia Beil hadn’t become a journalist, she would probably be a psychotherapist today, she says. But how can a young media brand manage to break through in a market where there are already several dozen competitors? With its own target group appeal, fresh ideas and a young, passionate team. BUSINESS INSIDER wants to become the media brand for young professionals in Germany.
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